Hotel & Medical Marketing
Boston North Digital Privacy Policy
PRIVACY POLICY (GDPR)
We like to keep things simple and transparent at Boston North Digital. Hopefully, we’ve done that with our updated GDPR privacy policy. GDPR came in to effect on 25 May, 2018 and replaced the Data Protection Act of 1988.
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The aim of this document is to:
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Set out the data we require from our guests
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Explain why we need the data and how it is used
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Let you know why we retain guest information after a stay
WHAT DATA DO WE STORE?
Legitimate Interest:
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We store any data a guest (or a booking agent on a guest’s behalf) gives us to respond fully to:
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A reservation enquiry
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Make a booking
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Enhance the experience of a guest stay
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Send appropriate electronic marketing communications if a guest has ‘opted in’ to receive one of our (no more than) six emails a year.
DIGITAL STORAGE
We have a cloud-based Property Management System (PMS). A PMS is a database of all the reservations made with us. It is our way of ensuring we have a record of guest bookings so that when you check-in we have an apartment ready for you. Our PMS is provided by Eviivo Suite.
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The following information is stored on the PMS:
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Gender
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Salutation (Mr/Ms etc)
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First name
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Surname
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Date of birth (if supplied)
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Company name (if supplied)
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Home address
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Email address
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Mobile number
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Landline (if supplied)
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Encrypted (tokenised) credit/debit card details (we are fully PCI compliant)
We may also take a copy of a recognised form of ID eg a passport or driving licence. You can also upload this information yourself during the online check-in process.
We may also store information about special requirements such as food preferences, a disability or medical condition that may affect a guest’s stay with us (if you have supplied this information). Similarly, we may also hold a record of any special occasions that you are celebrating with us and the ages of your children, so we can provide age-appropriate gifts if relevant. All of this information is stored securely and electronically on Eviivo Suite, our cloud-based PMS.